Bernd Bauer, managing Director of Seat Deutschland, in front of the huge projection wall and has spread the arms wide. The left Hand is pointing downwards, there, where the “normal” cars, and vehicles in the right-Hand top, the “Premium”. In between, he says, “is a lot of space. A place for us.” With “us” is Seat’s meant to be just a year old new brand called “Cupra”. Cupra is Seat’s a long time for the sportier models, such as the Seat Leon Cupra, which brings it up-to-date on 300 HP and a top speed of 250 km/h.

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The Cupra Ateca in the pit lane

┬ępress-inform – the press office

Now Cupra is ripe to go its own brand into the race, decided to have the Spaniard in the past year, and the end of autumn with the SAV Ateca is the first car under the brand name and the copper-colored Logo on the market. As an independent brand Cupra doesn’t show up in the registration statistics of the German Federal motor transport authority (KBA) – but according to Bauer the start of the Cupra Ateca are sold in the market, 4,000 PCs.

The choice on the Ateca is the first model of the new brand was about – the compact SUV that floats in the same Segment such as the Skoda Karoq, Hyunday Tucson, Toyota RAV4 or the VW Tiguan, is just behind the Leon is the best-selling Seat model. For the first two months of this year, the KBA reports 4.121 newly registered Ateca, which corresponds to a share of 23 per cent of the total Seat Portfolio. The small Seat Ibiza, for example, creates, in the meantime, not even the half of it.

Overall, reported Seat last year, a registration of profit of 12.5 percent year-on-year. And the Cupra to ensure that it remains at least as. You want to attract new customers and brand image to move more in the direction of a Premium. To do this, the Marketing strategists have to think of some not – even if the target group description sounds very original: “both male and female, and between 40 and 59 years old,” also “stylish,” and “a high level of education”.

the “normal” Cupra Ateca to their wishes: With 221 kW/300 HP and a maximum torque of 400 U/min. he provides enough force available to get on quickly. The acceleration of 5.2 seconds also helps to overtake on country roads quickly, or to pass a Group of Bicycle riders. To go in Ateca on the racetrack, is not necessarily goal-oriented, like a little trip to the Circuito Mallorca shows, but he drives there quite neatly around the curves. With a top speed of 247 km/h, the Cupra over schrappt Aterca just below the magical limit of 250 km/h. An extensive range of standard equipment and plenty of space in the interior.

With at least 42.850 euros base price of the Cupra Ateca, although not exactly a bargain – but the equipment is not adjusted also so much more expensive than the most expensive Ateca, the Seat holds. And for precious SUV like the BMW X3 M40i, or the Mercedes a 45 AMG you have to pay anyway between 15,000 and 25,000 euros more.

Especially popular in the Marketing special versions – so also the Cupra Ateca. A “Special Edition” to width with a larger track, a lighter sports exhaust system and add-on parts lure made of carbon fiber customers. But above all, the cooperation with the Kempten car Tuner Abt boost the sporty Image. Who is willing to invest all in all, well over 15,000 euros more, you can order a special Abt Version of the Cupra Ateca. Then there is a supplementary engine control 36 kW/50 HP device even more power – power in the amount of 257 kW/350 PS. The maximum torque climbs to 440 Nm. Thus, the maximum speed increases from 247 to 255 km/h, the time for the sprint from 0 to 100 km/h drops to 5.0 seconds. Downstream was the suspension. Since shorter chassis used Abt springs and missed the Cupra in-house 20-inch alloy wheels with ten forked spokes wear, and tires of the Dimension 235/35.

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