NEW YORK (March 6, 2019) – For the first time in its 15-year history,KIND Healthy Snacks (KIND) is entering the Nut Butter category by launching KIND® Nut Butter Filled Snack Bars. This new product line is made with real nut butter and 100% whole grains and will continue to better the snacking category for consumers.


“For the past 15 years, KIND has been upholding our brand promise – to create innovative, premium foods that are both nutritious and tasty,” says  KIND’s CEO and Founder, Daniel Lubetzky. “KIND Nut Butter Filled Snack Bars continues that declaration.”


Like all KIND snacks, these bars were created in a way that is consistent with the KIND Promise – the first ingredient in all of KIND’s snacks will always be a nutrient-dense ingredient. KIND Nut Butter Filled Snack Bars contain real nut butter as the first ingredient and are made with recognizable ingredients, and contain no artificial flavors, colors of preservatives.


“We saw this as an opportunity to elevate the current nut butter category with a snack that meets our high standards. Through this launch, we’re empowering and educating consumers to make better-informed eating choices,” says Stephanie Perruzza, Registered Dietitian and Health & Wellness specialist at KIND.


KIND Nut Butter Filled Snack Bars have 100% whole grains on the outside and a creamy nut butter center, topped with crushed nuts and a chocolatey drizzle. They are available at and retailers nationwide in the following flavors: Chocolate Peanut Butter and Honey Almond Butter.

About  KIND Healthy Snacks

Since 2004, KIND has been on a mission to make the world a little kinder one snack and act at a time. KIND was born out of its founder’s desire to create a snack that was healthy and tasty, wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of a new healthier snacking category. Today, KIND has a family of more than 70 snacks that offer solutions for a variety of occasions.

Its recipes use nutrient-dense, premium ingredients like nuts, seeds, whole grains and fruit, which are recommended for a healthy diet. All snacks are gluten free, do not contain genetically engineered ingredients and are not sweetened with sugar alcohols or artificial sweeteners.

Kindness has always been at the core of its business. KIND was founded with a social mission, the KIND Movement, which celebrates and inspires kindness. Today, the Movement is brought to life through the brand and The KIND Foundation. To learn more about KIND, KIND Bars and to join our Movement, visit


Contact: Jenna Thornton

[email protected]

O: (212) 616-3006, ext. 214


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