Nestlé and healthy food? The topic just lately suggested the waves, as the head of Germany Marc-Aurel Boersch in a video clip from the food Minister, Julia Klöckner (CDU) to the public for the reduction of sugar, salt and fat in ready-made products praise.
The Video is slow, the advertising effect is not had the desired PR effect. Minister of Klöckner has been heavily criticized (even from stern) and the consumer centre of Hamburg to expect a flight, whether the statements are true at all. Their conclusion: Many of the popular products made by Nestlé in far less healthier than they said. (Read more here)
Less fat, salt and sugar? Consumer advocates criticize nestlé’s sugar-strategy – for instance, the group
fighting back But with all the criticism: the Bottom line is that the awareness in to the head of Nestlé, however, that you must change. Many of our customers are looking for much more healthy products than in the past. For this purpose, the pressure of consumer organisations, calling for clear labelling of sugar, salt and fat spinning comes about through the Nutri-Score.
In France, Belgium and Switzerland, Nestlé is this traffic light system is now actually on its products. Germany is to follow, as soon as the legal framework is in place, whereby the competent Minister Klöckner slows down the Nutri-Score so far.
opinion nutrition Minister of surreptitious advertising? No, worse. Why the Nestlé Video of Julia Klöckner is impossible By Daniel Bakir Nestlé healthy Snacks
Also, the assortment planning, Nestlé plans to switch. How the food magazine reported that the group plans the in-house confectionery division significantly healthier align. The confectionery head of Nestlé Germany, Carmen Borsche, speaks of a “clear change of strategy”. Sales of confectionery was back in Germany, 2018.
In the of sugary chocolate products-dominated field of business wants to offer Nestlé in the future healthy Snacks. Already in the UK, sold nut and fruit bars in Germany at the end of July on the market. Healthy Snacks from the manufacturer are to be advertised heavily. Light-variations of unhealthy classics, according to Nestlé-Manager Borsche also “to imagine”. So you think a Kitkat variant with 30 percent less sugar.
According to his own statement, Nestlé Germany has put in its products in the last five years, an average of about 12 percent salt, 8 percent saturated fats, and 7 percent sugar reduced.
food: Nestlé products in the Check of the consumer Fullscreen
In Neslés Choclait Chips to the fat and sugar content is increased. This makes the total calories noticeable. Only the salt of the consumer advocates are satisfied.
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