A friendly, smiling, muscular man, holding a large piece of meat on the shoulder – so The merchant of steak supplier for its products promotes the Meat. However, it is the Slogan that ensured that the advertisement is being discussed in the past few days, controversial: “as beautiful as a woman. Just tastes different.”

Because of this advertising, the company is charged from Pulheim now sexism. The meat dealer advertises a total of 29 posters, as well as in the social networks. There is a barrage of criticism. “Most disgusting advertising ever,” commented a User on Twitter.

the company’s controversial advertising

The case was already at the German advertising Council – the self-control institution which had a total of more than 30 complaints were received. Has been criticized by the “equating women with products”. In the meantime, however, the method is set to: After the company was made on the criticism to the attention, it had stopped the advertising of of.

steak supplier-in-chief Michael Franz is posing itself on the picture, his Name is to read the small print on the poster. He hadn’t thought of that in the spell of sexual acts, but a kiss, he explained. In the meantime, he will consider the campaign as a “mistake,” citing the “Rheinische Post”. On the side of the company, the relevant Posts have been deleted already. Franz announced: “We will not repeat the campaign.”

Other companies will remain in their p <> Less obvious previously, other companies had also advertised with ambiguous Slogans were. A brewery in Düsseldorf, was caught by a poster with sexual innuendo and even a rebuke from politicians, the head of the company had defended the campaign, however. The Bonn-based Smoothie manufacturer True Fruits regularly with his slogans for eddy – the company is accused of racism, sexism, and discrimination.

sources: “Express” / “The West” / “Rheinische Post”

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