|Capital:||€ 1 million|
|Country of origin:||Germany|
|Source of wealth:||rapper|
Luciano, real name Patrick Großmann, is a German rapper with Mozambique roots on his father’s side and German ancestors on his mother’s side. He assigns himself to the musical grouping Loco Squad Gang, which he often confesses in his tracks. In the meantime, the rapper has become an integral part of the local rap landscape. Musical collaborations have already been made with rap colleagues like Capital Bra (“Cherry Lady”), Sido (“Images in the Head”) or Summer Cem (“Tamam Tamam”) etc.
Luciano was born in Bautzen, which is close to Berlin. The musician under contract with the rap label Universal Urban lives here. Not much is known about Patrick’s career before his music career. According to his own statements, Luciano came into contact with rap music early on and developed a great interest in this genre. One of his musical role models was 50 cents, the poster of which he had hung in his room, as he says. He also dedicates the line to this in his track “Ballin”: “G-Unit role model grew to be 50”. This homage suggests the formative influence on Luciano’s career. He also refers here to the parallel between the 50 cent criminal path and his previous life. In addition, being a rapper was his way out of a supposed hopelessness at a young age, not knowing how to construct one’s own life constructively. In addition, he experienced initial skepticism due to his close family environment about his ambitions in the music industry.
As a boy with no prospects, Luciano remembered his passion and worked hard on his musical career. The first milestone followed with his single “Jagen die Mio”, which introduced him to a larger audience. He released the song on his own YouTube channel. As a result, he released his debut album “Eiskalt” about the rap label Universal Urban exactly one year later in November 2017, which went to number 4 on the music charts in the first week. The second album “LOCO” exactly one year later, in November 2018 and the long player “Millies” in the following year, he also placed fourth on the official music charts. The aspiring artist is now a popular live act. According to his own statement, he earns EUR 20,000 per performance here, which is a realistic figure compared to the fees paid by his rap colleagues. He receives these sums at festivals or major music events.
Luciano can count on the broad acceptance of its audience. So it polarizes less, which can be seen from the general positive resonance. This becomes clear when looking at the ratings of his videos from Youtube. The rapper also has commercial success in Austria and Switzerland. His album “LOCO”, released in 2018, has already reached platinum status. The artist also received a gold record in Switzerland for his work “Millies”. In today’s world, streaming numbers play an important role. Here the rapper convinces with almost 700 million streams. If you consider the fact that a stream is 0.038 ct, then the earnings from this popular streaming provider alone amount to double-digit million euros. In addition, the artist’s high-click video outputs reach an average of several million views.
Luciano uses the term “Loco” in many of his tracks. This is a reference to his musical group “Loco Squad Gang”. Incidentally, the name of his YouTube channel is Locosquad, which is not surprising given the connection to the rap crew. For example, he also uses the central term of his texts to describe himself as “Loco”.
The past of rapper Luciano is marked by criminal energy. It is therefore not surprising that he started many acts of robbery during his youth. Because of these events, one of his mix tapes was called “Banditorinho”, which means that the first ingredient “Bandito” refers to this very time of his life as a thief (bandit = thief). This naming creates a circle between one of his central musical role models Curtis Jackson aka 50 Cent.