Capital: € 1 million
Age: 24th
Born: 01.09.1995
Country of origin: Switzerland
Source of wealth: Rapper, influencer
Last updated: 2022

Short introduction

Loredana Zefi is a Swiss-born, German-speaking Kosovar Albanian who was able to draw attention to herself through YouTube and Instagram. Under her first name Loredana, she is very successful as a rapper in German-speaking countries. She has a daughter and was married to the Kosovar rapper Mozzik. She has 2.4 million followers on Instagram.

Early life

Loredana Zefi, born in 1995 and known by her first name Loredana, was born in Lucerne, a canton in Switzerland. She grew up in Emmenbrücke as a child. Her parents are Albanians who come from Kosovo. According to internet sources, she has nine siblings. Until her 18 birthday, in 2014, she was not allowed to use social media such as Facebook or Instagram because her older brothers forbade her to do so.

However, when she came of age, she prevailed and started a very successful Instagram account. Her friend at the time, and later husband, the rapper Mozzik, supported her project. She first became known through a lip-sycn video for the track “Habibi” by a French rapper. She pushed her growing acquaintance by posting various outfits and establishing herself as a fashion and lifestyle girl on Instagram. It was soon able to increase its number of followers to over 100,000 users.

The pretty Kosovar used the upswing and started her own YouTube channel. There she published her first music video, which was produced by Miksu and Macloud. The title “sunglasses”, more of a trap than a rap song, hit the tooth of the times and was clicked millions of times in a few days. It’s currently 54 million views and is still one of their most clicked videos on their channel.


In September 2018, the single “Bonnie & Clyde” followed with her then partner Mozzik. She achieved top 3 positions in German-speaking countries and was able to build on the success of “sunglasses”. “Bonnie & Clyde” has been viewed 49 million times by its fans to date (as of December 2019). Working with her then husband was very fruitful for the newcomer. She was able to reach a large fan base and soon other singles of the rapper couple followed.

It was followed in December of the same year by the song “Milliondollarsmile”, which was not without success on YouTube. While her music career really starts to pick up speed, she also gives birth to her daughter with Mozzik.
From a career point of view, the two seem to be going well at first. The joint single Romeo & Juliet is their most successful video on Loredana’s YouTube channel. With 62 million views, it can celebrate a great success.

Loredana can rely on well-known supporters such as Fahrid Bang, Schwesta Ewa and Visa Vie who have supported their careers from the start.

Her debut album will be released in early 2019 and is called King Lori. The single release “Kein Plan” brings her first place in the German charts. The video has been viewed 53 million times so far (as of December 2019). At the end of 2019, Loredana announced the professional and private separation from the Albanian rapper Mozzik.

She wants to go alone on the planned Bonnie & Clyde Tour in the coming year (2022) and the tour is to be renamed King Lori Tour. It remains to be seen whether the tour will take place without disruptions as planned.

Loredana has access to revenue from advertising contracts and placements. Her followers mainly consist of Germans, Swiss, Russians and Albanians. In Albania and Kosovo, opinions about themselves are very different. Her casual and emphatically provocative demeanor, in the male-dominated world of rapeseed, does not meet with love everywhere.

Another source of income in addition to advertising revenue is, of course, your music channel on YouTube. With 1.17 million subscribers, she can draw on a handsome monthly income.

The well-known streaming providers should also regularly transfer nice sums to the successful young woman. In addition, there is the income from the album sales, so that their estimated earnings from 2019 are around 500,000 euros.

Career highlights

Loredana Zefi reaches a follower community of 2.4 million users with her Instagram account. This offers her an immense sphere of influence.

Her YouTube channel is also very successful with 1.17 million subscribers. The most popular videos to date have been “Sunglasses” (54 million views), “Romeo & Juliet” (62 million views) and “No Plan” (53 million views).

With the single “Kein Plan” she reached number 1 on the German charts.

Famous quotes

“Everyone’s eyes, but I deserve it.”

“I think I was born to win
Digga, look, I just cut my money out, built it myself
It’s going forward, I’m free as the wind ”(from sunglasses)

Amazing facts

Loredana Zefi was briefly arrested in Switzerland in spring 2019. Together with her brother, she was accused of fraud. She is said to have cheated an older couple of around 600,000 Swiss francs and appeared as the daughter of lawyer Valentin Landmann. The ad has since been dropped. Loredana said in a press conference that the money had been transferred to her voluntarily and that it had even been borrowed. However, the public prosecutor’s office in Switzerland had their accounts blocked in summer 2019.


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