Capital: € 4.5 million
Age: 55
Born: May 11, 1965
Country of origin: Germany
Source of wealth: Fashion designer moderator
Last updated: 2023

Short introduction

Guido Maria Kretschmer is a German fashion designer. He was able to achieve great popularity in Germany through his moderators and jurors function in the show “Shopping Queen”, which is broadcast on the TV station Vox.

Early life

Guido Maria Kretschmer was born in Münster and grew up in one. The son of two expellees from Silesia at the time grew up under modest circumstances. After his school career, he studied medicine for two semesters. But he soon had enough of the lectures and wanted to rely entirely on his design talent and look for his luck in the distance. Where other young talents make their way to New York, Paris or Milan to gain a foothold in the fashion world, the down-to-earth Munster had a different plan. The young, hardworking and motivated designer and fashion designer tried his luck on the trendy sunny island of Ibiza!

Kretschmar took the initiative at the local hippie market, which was very popular among locals, tourists and celebrities, and offered his own sewn and designed designs at his own small market stall. His fashion was well received on the Balearic Island and soon he received his first real order. None other than the musician and Ibiza fan Udo Lindenberg ordered several brocade jackets for his new tour from Guido. This successful start of his career as a fashion designer gave him the boost he needed to continue to successfully design fashion and take big leaps.


In 1987 Kretschmer landed its first large order and founded two companies. The company “GMK by pepper” as well as the label “Guido Maria Kretschmer Corporate Fashion” laid the foundations for his fashion brand. The first order, from the companies based in Münster and Palma, included design activities for large and well-known companies. With only three employees initially, Guido designed work uniforms and company clothing. One of his first major customers was the Hapag LIoyd airline, for which he designed the uniforms of the staff.

This was followed by clothing lines for Deutsche Telekom, the Hotel Maritim and the Hotel Kempinski, as well as for the airline Emirate Airlines. The large travel company TUI was also one of the best customers of “Guido Maria Kretschmer Corporate Fashion”. The designer has produced more than two and a half million suits for the company. With these orders, the company was established on the market and Guido Maria Kretschmer was a successful designer. But he wanted more. He had already earned enough money by designing sophisticated work uniforms, but his designer heart actually beat for high fashion and evening wear.

It wasn’t until 2004 that Kretschmer ventured to start with a couture line. The fashion label “Guido Maria Couture” was founded and should from then on also be very successful internationally. With his first creations of elegant cocktail and evening dresses and a matching line of accessories, he was very successful in Asia from the very first collection. His designs were so well received on the fashion stages in Shanghai and Tokyo that he made the leap to Berlin Fashion Week the following year.

Well-known actresses such as Charlize Theron, Iris Berben, Jasmin Wagner and Heino Ferch wore his fashion on the red carpets of the world and made his brand even better known.

But Guido Maria Kretschmer is not someone who would rest on his laurels. Always busy and enthusiastic, he took on further projects and came to costume design. For the play “The Barber of Seville”, Kretschmer equipped the Deutsche Oper Berlin with costumes, for example. From time to time Kretschmer is also involved in costume design in the film industry.

In films like “Hands Off Mississippi”, “” Rubbeldikatz ”and“ My Nice “Giving Out” the fashion designer also equips the actors. He even has guest appearances in the last two films.

It is not surprising that such a versatile man could amass such a fortune. Two well-running fashion companies, boutiques in Munich, Münster, Berlin and Palma de Mallorca and contacts to the theater and film industry are likely to have caused Kretschmer’s account balance to increase considerably.

Much of his fortune and a further boost to his fashion empire came from his TV presence in the series “Shopping Queen”, which was and is a huge success in Germany.

Guido Maria Kretschmer has been commenting on the candidates’ outfits on the show since 2012 and is ultimately a judge herself. His brisk, funny sayings and his warm manner quickly made him a favorite with the public. Since then, Kretschmer can be seen in some TV formats. His home broadcaster VOX in particular relies on the likeable designer. The latest program “Masterclass”, in which Guido promotes young design talents, runs on VOX during prime time. But Guido Maria Kretschmer also worked as a jury member of “Das Supertalent”.

In addition to all these activities, he has written three successful books that provide insights into and around the fashion world.

Career highlights

Guido Maria Kretschmer’s career is based on hard work and creativity. The first company foundings were great successes in his life. He could then fulfill a dream with the high fashion label Guido Maria Couture. The two TV series “Shopping Queen” and “Guidos Masterclass” are also great successes on his career ladder.

Famous quotes

  • “The dress doesn’t do anything for her!”
  • “When nothing works, a clutch always works”

Success tips

When it comes to fashion, Kretschmer doesn’t keep his opinion behind the mountain. He gives numerous tips for a style-conscious clothing style and also strengthens the self-confidence of stronger women with his collections. His creed “style knows no size” is a great inspiration for plump women.


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