Net Worth: € 1.5 million
Age: 27
Born: February 6, 1993
Country of origin: Federal Republic of Germany
Source of wealth: Youtuber
Last updated: 2020

Short introduction

Bianca Claßen, also known as “Bibi” or Bianca Heinicke, is a German web video producer. She gained fame primarily through her YouTube channel, which she runs under the name “BibisBeautyPalace”. With over 5.7 million subscribers (as of November 30, 2019), Bibi is one of the top 5 most subscribed German-language channels on the platform.

Her videos are all about beauty, fashion and lifestyle. Bibi presents its viewers with various make-up looks, hairstyles and new products. Humorously designed videos such as challenges, pranks and tests complement the channel concept of the influencer. In vlogs – video blogs – Bibi also gives insights into their private lives and films the processes of their normal everyday life.

Bianca Claßen is married to Jullian Claßen. This is also active on YouTube under the name “Julienco”. The two met during their school days and have been in a relationship since 2009. They live together in Cologne. Their son Lio was born on October 4, 2018. Meanwhile, the influencer is pregnant for the second time, as she announced in a video published in late 2019.

Bibi Early life

Bianca Claßen was born Bianca Heinicke on February 6, 1993. She was born and grew up in the city of Cologne. Her mother is a teacher and her father works in the field. Bianca Heinicke graduated from high school in Cologne. Shortly after graduating from school, she began studying social sciences. However, she broke off after a while in order to concentrate more on her YouTube channel, which was founded in 2012.


Bibi’s successful YouTube career began on December 2, 2012. On that day, she uploaded the first video to her “BibisBeautyPalace” channel. In it, she shows in a tutorial how to make a braided hair step by step.

This was followed by further videos by the Youtuber. Initially, the focus was mainly on the topics of fashion and beauty. The growing number of viewers and subscribers then led to an increasing interest in the person behind the name “BibisBeautyPalace”. For this reason, Bibi started to make more personal videos.

Internet success was not long in coming. Within a year, 200,000 people subscribed to the “BibisBeautyPalace” channel on Youtube. Two years after starting her career, she was the winner of the PlayAward 2014 on the video displays in the beauty, lifestyle and fashion category.

Career highlights

The increasing level of awareness of her channel and a steadily growing number of viewers gave Biance Claßen a great career outside of YouTube. Various companies, companies and well-known brands became aware of Bibi and expressed their interest in working with the influencer. Various collaborations followed, including with Telekom, Gameloft, Always Ultra, Kodak and Neckermann. Bibi also presents many products on its YouTube and Instagram channels and its wide reach ensures great advertising effectiveness.

In collaboration with the drugstore chain DM, she launched her own cosmetic line “Bilou” in 2015. The brand, whose name is made up of “Bibi Loves U”, offers various shower foams, body sprays and other care products.

In May 2017 Bibi released the single “How it is (Wap Bap…)” under the name Bibi H. The song was written by Sam Sommer and Dave Knight and released by Warner Music. The music video was able to record millions of views within a short period of time. Opinions differ widely: With over 3 million dislikes, the video is one of the most negatively rated on German-language YouTube channels. Nevertheless, Bibi received such great attention and the song landed at number 9 on the official single charts.

The influencer has also conquered the big screen. She was in the cast of the 2015 Youtuber film “Kartoffelsalat. Do not ask!”.

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#bibi @bibisbeautypalace @julienco_ ❤❤

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In 2017 Bianca Claßen got two voice actor roles. She gives her voice to the Smurf Lily in the movie “The Smurfs 3 – The Lost Village” and to Princess Magnesia in the movie “Knight Rust 2 – The Scrap Conspiracy”.

In 2018 she was a participant in the ARD quiz show “Who knows something?”

Bianca Claßen now has almost 7 million followers on Instagram.

As you can see, Bibi is now very successful beyond her YouTube channel. This is also reflected in their earnings. The “Manager Magazin” estimates their monthly income at over 100,000 euros – but before tax deduction. These include video views, sponsorship, promotional items, Adsense and affiliate links. Affiliate links are product links that earn a commission when viewers buy the product through this link.

Famous quotes

Bibi always greets her viewers on YouTube with the sentence:

“Hallihallo my loved ones”.

Amazing facts

– Bianca Claßen and her husband Julian met in religious education.
– The influencer is “Check-One-Two-Perfect” with the same management as Tom Beck.
– Bibi is known for her blonde hair. But actually she is a brunette. On Instagram, she published a photo that shows her as a 13-year-old with dark hair.


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