Capital: € 1.3 billion
Age: 60
Born: May 8, 1959
Country of origin: Germany
Source of wealth: Entrepreneurs
Last updated: 2022

Short introduction

Carsten Maschmeyer is a financial entrepreneur and author from Germany and juror for the television program “Die Höhle der Löwen”. He is the founder and owner of the Maschmeyer Group and invests in various industries.

Early life

Carsten Jens Maschmeyer was born in Bremen in 1959 and grew up in Hildesheim in simple circumstances. As a teenager, he was a district youth champion in medium and long-distance running. In 1978 he graduated from high school and became a soldier in the Bundeswehr for two years. There he worked as a reserve officer for the medical service. In order to be able to finance his subsequent medical studies in Hanover, he worked at the same time as his studies in sales at the financial consulting firm OVB Vermögensberatung, before devoting himself full-time to financial advice in 1982.


At OVB Vermögensberatung he rose to the position of regional director at a very young age. He worked at OVB until 1987. In 1988 Carsten Maschmeyer established independent financial advice for private households by joining DM 900,000 in the financial group AWD (General Business Service). The company’s goal was to advise and act independently of banks and insurance companies. He took over the majority and the management of the company. AWD successfully entered the stock exchange in 2000. The issue price was EUR 54 per share, which generated proceeds of around EUR 500 million. The company rose in the M-DAX and expanded into eleven countries. His company grew quickly and became Europe’s largest independent financial advisory service. The company was active in Austria, Switzerland, Great Britain and Central and Eastern Europe, among others. In 2007, Swiss Life, the largest Swiss life insurer, bought the entire company for CHF 1.9 billion. During the takeover, the Maschmeyer family also sold their shares in Swiss Life. Maschmeyer became Co-CEO of Swiss Life in 2008. In 2009 Maschmeyer left the board of AWD and changed to the board of Swiss Life until 2001. In 2010, the entrepreneur, together with the former economist Bert Rürup, founded MaschmeyerRürup AG, which advised insurance companies, banks and governments on retirement and health care. Rürüp left in 2013 and the company was liquidated. With his Alternative Strategic Investments GmbH (Alstin), he invests in companies from various industries. With his seed & speed ventures fund, he supports early-stage investments. All of Carsten Maschmeyer’s activities are suspended under the Maschmeyer Group. Maschmeyer is currently significantly involved in a large number of companies, including HMNC Brain Health, nu3, Blacklane, barzahlen, orderbird,, crealytics and Mobile Event Guide. Maschmeyer is an honorary senator from the Leibniz Universität Hannover and a freelance lecturer at the International School of Management in Munich. Maschmeyer finances scholarships at both institutions.

Career highlights

In a recent study of the fastest growing start-ups in Germany, his private equity fund is the only one in the top 10 that has invested in two companies. Maschmeyer ranks 112th in the list of the 500 richest Germans. Maschmeyer has been one of the jurors and investors since the third season of the VOX television program “Die Höhle der Löwen” in 2016. In 2012 Maschmeyer launched his book “Selfmade – Successful Living” on the German book market. His second book “The Millionaire Formula – The Road to Financial Independence” followed in 2016.

Famous quotes

“For me there are no good companies, only good entrepreneurs. If you have the right ideas, you will also find the right solutions to problems. ”

“To have things that others don’t have, you have to do things that others don’t.”

Success tips

“You don’t have to be perfect, just doing the right things is enough.”

“You don’t have to see success to believe in it, you have to believe in success to see it soon.”

“We make most of our progress through the experience that teaches us to go backwards.”


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