|Capital:||€ 5.5 million|
|Country of origin:||Germany|
|Source of wealth:||Rapper, entrepreneur|
Savas Yuderi, better known by his stage name Kool Savas, is one of the most successful rappers in Germany and is one of the founders of the German rap scene. His solo albums, as well as the collaboration projects, were very successful commercially. Savas is considered the co-founder of German hip hop.
Kool Savas was born in Aachen in February 1975. His father comes from Turkey, his mother is German. When Savas was one year old, the family moved back to Turkey, where he grew up until he was eleven years old. The father, who was politically active, was sentenced to 5 years’ imprisonment in Turkey, and his mother then fled back to Germany. They moved to Berlin Kreuzberg, his father followed after being released from prison. Savas was also politically active in his youth and took part in some demonstrations against neo-Nazis and the deportation of immigrants.
In his youth, Savas Yuderi started rapping in English under the pseudonym “Jurk”. Savas took part in hip-hop workshops in the 1990s. There he caught the attention of the rapper Fumanschu, who supported him from then on. After visiting the USA together, Savas decided to change his stage name to “Kool Savas” and continue rapping in German.
Together with Fumanschu and Justus Jonas, he founded the group MOR, which stands for “Masters of Rap”. Kool Savas also collaborated with the rapper Taktlos and performed as a duo “Westberlin Masculin”. In 1999, “LMS / Schwule Rapper”, the first solo single by Kool Savas, was released. This was produced and released under the label “Put Da Needle To Da Records”. The second single “King of Rap” was released in 2000 and attracted more attention.
The next year the rap combo MOR released the album “NLP-Neuro-Linguistic Programming”, as did the album “House & Boat” with the singer Valezka. The latter delivered Kool Savas’ first charter success.
After this success, Savas separated from his label. In 2002 Savas switched to Sony BMG and founded the sub-label “Optik Records” there. This is where the successful collaboration with producer Mel Beatz and DJ Nicon began. His most famous protégé Eko Fresh was also signed under this label.
Eko Fresh left the label and his mentor a year later and produced his own tracks with the singer Valezka. The separation of the two rappers was brought to the fore in the media with the disstracks “The Billing” and “The Judgment”, a showpiece of a German disstrack.
Despite, or perhaps because of, the disputes with Eko Fresh, 2002 was a successful year for Savas. The album “The best day of my life” was able to hit number 6 on the German album charts.
In 2004 Savas was able to place the album “The best days are numbered” again on the charts.
Optic Records developed into one of the most successful hip hop labels in Germany. With the albums “Die John Bello Story” and “John Bello Story II” two successful crew albums, the rapper under contract with Optic Records, were released. The solo album by Kool Savas “Tot oder Lebendig” was also released in 2007. In 2009 the Optic Records label was closed.
In the years that followed, things went uphill for Kool Savas. He founded the label “Essah Entertainment”. The third solo album “Aura”, which was released in 2011, was able to conquer the charts at number 1 for the first time. The collaboration with Xavier Naidoo in 2012 brought out the album “Split Personality” and is, so far, the most successful album by Kool Savas. The fourth solo album “Martyr” reached number 1 again. In 2017 “Royal Bunker” became a successful album. It is the result of working with Sido.
His most recent album “KKS” started at number 1. The album, which is consistently geared towards lyrics, once again proves the great importance Kool Savas places on the selection of beats. His strengths lie in combining sophisticated rhyme chains in combination with chart-compatible earwig hooks.
He received gold records for the albums: “The best day of my life”, “Aura” and “Split personality”.
And the gold record for the single: “Don’t look back”.
Number 1 in the charts with the album “Split personality”, “Aura”, “Martyr” and “KKS”.
In 2003 he won the VIVA Comet in the Hip Hop National category.
As the first musician in Germany, he received the TRL Golden Tape award from MTV.
Regular awards are given by the German hip-hop magazine Hiphop.de.
“Do I really have to prove anything to you?”
“I only noticed that there are limits in my skull, that’s why I went this way…”
“The meaning of life is to make sense of your life.”
His first name Savas means “war” in Turkish. His artist name Kool Savas can therefore be freely translated as “cold war”.
Kool Savas has been selling its own hookah tobacco brand “Essah German Tobacco” since 2017.
Kool Savas is involved in many social projects. Among other things, at PETA, the CanNObis campaign, against drugs, especially cannabis, and in the project “My neighborhood, my idea”, in which young people deal with the topic of bullying and racism. He supports the Viva con Aqua campaign and the Visions for children association.
Kool Savas is a vegetarian.