|Capital:||€ 9 million|
|Country of origin:||Germany|
|Source of wealth:||rapper|
Paul Hartmut Würdig, better known as Sido, is a German rapper from Berlin with Iranian and Sinti roots. At the beginning of the 2000s, Sido was one of the most famous musicians in the country and decisively influenced the ghetto rap with his label Aggro Berlin. To date, the Berliner has sold several million records and is still loyal to hip hop. In addition, Sido also appeared in various entertainment shows. He was a juror in various casting shows in Germany and Austria. The Berlin rapper was also active as an actor and can be seen in several films and series on television and on the big screen.
The rapper Sido was born on November 30, 1980 in East Berlin as the son of a Sintiza and a German. He grew up in the GDR until he was eight years old before his mother’s application to leave the country was approved by the country’s authorities and the family moved to the western part of the city. They later moved to the Märkisches Viertel in Berlin, where Sido finally finished school after the ninth grade. Sido started rapping as a teenager and finally broke off as an educator in favor of his rap career. Sido took his first steps at a higher level through events in the cellar pub Royal Bunker and also got to know his later rap colleagues.
Together with his friend and later roommate Bobby Davis, who is also known as B-Tight in the rap scene, Sido founded the rap duo Royal TS, which later became Die Sect. After the separation of Royal Bunker and its managing director Marcus Staiger, The Sect was signed by Aggro Berlin.
Sido became known nationwide through joint albums with his colleagues from Aggro Berlin. The Berlin rapper finally made his breakthrough in 2004 with the song “Mein Block” and the studio album “Mask” that followed a little later, which was awarded the gold record due to high sales. The Berlin rapper initially appeared with this mask in its early years, but took it for the first time in favor of an image change at the Bundesvision Song Contest in 2005. Since then, Sido has performed publicly without masking.
In 2008 the Berlin rapper landed for the first time in Germany at the top of the album charts with his album “I and my mask”. From then on, Sido tried a more suitable music style. This change helped Sido achieve even greater commercial success. Features with pop singers such as Mark Forster or Adel Tawil soon followed.
Sido also made a special appearance in casting shows. For the first time, he acted as a juror in the 2007 season of the ProSieben show “Popstars”. Between 2012 and 2013 he also participated in the Austrian television talent show “The Great Chance”. His appearances as a juror and coach in the German music casting show “The Voice of Germany”, in which he has been part of the ensemble since 2019, caused a sensation in Germany. In addition to isolated appearances in various entertainment programs on television, Sido was also seen on the cinema screen. As an actor, for example, he appeared in the 2011 feature film Blutzbrüdaz.
Sido released his first single as a solo artist on April 4, 2004 with “Mein Block” and thus reached number 13 on the charts. His debut album “Mask”, released three weeks later, was also commercially successful and placed third on the album charts. In the same year Sido received its first award with the Comet in the “Newcomer National” category. In 2013, Sido released “30-11-18”, the first album that received platinum status in Germany. In addition, Sido was seen for the first time on the cinema screen in the film “Männersache” in 2009.
“I’ve always had a problem getting reduced to that mask. My music is too good for that. I always felt that people only celebrate me because I’m a guy with a silver mask. ”
“My career does not consist of an image, but of me, the person. When you heard me for the first time, I was 18. Today I’m a different person. ”
“I grew up. And I want to be authentic. I’m not going to start a battle with a rap colleague because my record will sell better. ”
Today it is known that Sido was not born in the west of Berlin, but in the part of today’s capital that belongs to the GDR. For a long time, however, the rapper denied his origins. For the first time, he had thematized in public in 2009 in the song “Hey you!”.
Sido is not only successful in show business. The Berlin rapper also earns his money with his own liquor brand called “Kabumm”, a tattoo studio and a self-founded hip-hop label.
Sido was not only a juror in various casting shows, but also has a family connection with them. He is a second cousin of the 2010 DSDS second from Menowin Fröhlich.